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CHAPTER V. Printing and Publishing Your Own Composition.
Many authors and composers prefer to publish and promote their own compositions rather than place them with a publisher on "royalty" (a percentage on the sale).
The main reason for so doing is undoubtedly that the owner may secure the entire revenue and profits resulting from publication and sale. There are numberless firms who make a business of printing, or who can contract for same, and it is well to warn those who desire to be their own publishers that they should investigate the reputation, style of work, and prompthess of the firm with whom they place their orders, unless of course the firm is of solid standing and prestige which insures satisfaction and is a fact that may be readily ascertained.
Several firms seem to presume that the amateur publisher, being ignorant of fair and current prices for copyrighting, arranging and printing music, etc., or of the necessary quality of such work for successful use, presents what might almost be termed "an easy mark." Such firms offer very low prices and estimates and the amateur is often lured into placing his w^ork and order with one of them, the result of course bringing great dissatisfaction and often regrettable disaster.
The importance therefore of exercising care and judgment in the selection of your prospective printing house is apparent. Ascertain from reliable source its standing, reputation and the quality of work with which it is identified, before placing your orders.